Friday 08 January, 2010
PUMA and UNEP Unveil World's First Continental Kit
by Administrator |
PUMA and UNEP Unveil World's First Continental Kit
PUMA and the United Nations Environment Programme (UNEP) were joined today by the Indomitable Lions -Cameroon's national football team -with team captain Samuel Eto'o, to announce a strategic partnership to support
biodiversity worldwide and specific initiatives in Africa.
The 'Play for Life' partnership will support the 2010 International Year
of Biodiversity by raising awareness about habitat and species conservation among football fans and the general public during worldwide football events,
including the Orange Cup of African Nations in Angola later this month and
international friendly games leading up to the FIFA World Cup 2010 in South
Africa. With 12 African football team sponsorships to its name and a history
of innovation with Africa, PUMA is uniquely positioned to help drive this
effort with UNEP.
At their 'Play for Life' press conference held today in Nairobi, Kenya,
PUMA unveiled their key fundraising lever, the revolutionary new Africa Unity
Kit -the world's first 'continental football kit' designed to be worn by the
12 African football national teams that PUMA sponsors. These include the
World Cup qualified teams Ghana, Cameroon, Ivory Coast and Algeria who are
headed to the Africa Cup of Nations' with hosts Angola and the national teams
of Egypt, Mozambique, Togo and Tunisia, as well as non-qualified federations
of Senegal, Morocco and Namibia. Puma also sponsors some of the continent's
best players -Samuel Eto'o, Emmanuel Eboue and John Mensah.
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